Email marketing allows a company to stay in touch with its clients while also promoting itself.
If you're putting together a digital marketing campaign, email is almost certainly at the centre of it.
Without breaking the bank, a smart combination of email marketing, educational newsletters, and actionable landing pages may provide marketers with a robust arsenal of engagement tools.
You'll be able to launch your campaign using many channels, including email, social media, direct mail, chat, and even SMS marketing on cell phones.
Why do businesses require free email marketing software?
Because it allows you to reach your target audience without having to spend a lot of money on print or electronic ads.
What Are Email Marketing Software/tools?
Email marketing software helps you manage your contact lists, design and send attractive emails, and track how often people open and read them.
When it comes to email marketing solutions, there are a variety of options available, ranging from simple text-based template solutions that marketers can quickly customise to more complex HTML or JavaScript templates.
The good news is that getting started isn't expensive, and it's also not a difficult task. Many of the solutions in this roundup include low-cost starting plans, and some even provide new customer onboarding services.
Email marketing can take a variety of shapes.
For example, some businesses may conclude that a value-added newsletter provided to a gated subscriber community is the most effective marketing strategy.
Others may wish to link their emails to their product and sales engines so that recipients can receive special offers and deals.
Is Email Marketing Effective in 2022?
The short answer is Yes.
Outside of verbal communication, email remains the most widely utilised communication channel in the world.
Global email users are expected to increase to roughly 4.5 billion in 2022, up from around 4 billion in 2021.
According to the prediction, email marketing will be about $7.5 billion in 2020 but will climb to nearly $18 billion by 2027.
So, yes, email marketing will remain highly effective and relevant in 2022 and beyond.
What is Email Responders and Automation
Email responders and automation are automatically generated emails based on significant occasions (such as their birthday or any important date), welcome emails for new subscribers, or thank you emails for recent purchases that let you stay in touch with your connections.
Custom workflows are available in the most advanced email marketing services, allowing you to create triggers depending on actions (such as opening an email or making a purchase) or inaction (such as ignoring emails).
Once contacts have completed their tutorials, you can advance them onto new segments.
Custom autoresponders are available from the best email marketing services.
Best Features to look for in Free Email Marketing Tools
Lots of Free Templates
Free email marketing tools come with a variety of templates that you can use to personalise the emails you send. You can alter the style or appearance to better represent your brand.
To create such email campaigns, you don't need any coding or design knowledge.
Email Responders and Automation
You can send automated follow-up emails to those who may have missed your first mail using these email tools.
As a result, you can simply create a new subject line and resend the earlier email to your email list at a later time.
Provide full-featured Analytics & Reports
An efficient email marketing software should provide extensive analytics of your campaigns, allowing you to quickly focus on metrics and measure open and click-through rates.
The aim is to find whether or not your campaigns are generating positive results.
A per B Testing
You can also use A/B testing to see which email receives the best response and open rates by comparing two different versions of a webpage to see which one performs better.
Things that you can do to make your emails more functional.
Free Email Marketing Software for affiliate marketing in 2022
| Email Marketing Software | Free | Plan 1 | Plan 2 | Plan 3 |
|---|---|---|---|---|
| Mailchimp | 2000 contacts, 12000 emails every month | 500 contacts, unlimited emails, $10.31/month | 500 contacts, unlimited emails + more features $15.39/month | 10000 contacts contacts, unlimited emails + advanced features, $307.88/month |
| Mailerlite | 1000 contacts, 12000/month | 1001 - 2500, unlimited emails/month at $15/month | 2501 - 5000, unlimited emails/month at $30/month | 5001 - 10000, unlimited emails/month at $50/month |
| OmniSend | 250 contacts, 500 emails/month | 500 contacts, 6000 emails/month, $16/month | 500 contacts, unlimited emails/month, $59/month | - |
| MailJet | Unlimited Contacts, 6000 emails/month | Unlimited Contacts, 15000 emails/month, $15 + more | Unlimited Contacts, 15000 emails/month with no daily limit, $25 + more | All plan 2 features + more advanced custom features |
| Sendinblue | Unlimited contacts, 300 emails/day | Unlimited contacts, 10000 Emails/month, $20.21/month | Unlimited contacts, 20000 Emails/month, $52.15/month | All Plan 2 features + more custom features available |
| Moosend | 1000 contacts, Unlimited Emails | 1000 contacts, Unlimited Emails, + landing pages, $8/month | All plan 2 features + more advanced features, Custom plan | - |
| FreshMail | Has a 14-day free trial | 1000 contacts, Unlimited emails, 5 landing pages, €12/month | 1000 contacts, Unlimited emails, unlimited landing pages, €44/month | All plan 2 features + Webinars, Dedicated IP, €94/month |
| Sender | 2500 subscribers/contacts, 15000 emails/month | 20000 contacts, 240k emails/month, $41.75/month | 20000 contacts, 480k emails/month $208/month | All plan 2 features + SSO (SAML v2), Dedicated IP, custom price |
| ConvertKit | 1000 contacts, Unlimited landing pages, unlimited emails/month | 1000 contacts, Unlimited landing pages, Automated funnels, unlimited emails/month, $25/month | All Plan 1 features + more advanced features available, $50/month | - |
| Benchmark | Unlimited contacts, 250 emails/month | 1 - 500 contacts, Unlimited emails/month, $13/month | 1001 - 2500 contacts, Unlimited emails/month, $20/month | 2501 - 5000 contacts, Unlimited emails/month, $49/month |
| Email Octopus | 2500 contacts, 10000 emails/month | 5000 contacts, 50000 emails/month, $24/month | - | - |
1. MailChimp
MailChimp is a well-known name in the world of free email marketing software. List segmentation, content management, a selection of templates, mail scheduling, and more are all included in this all-in-one marketing solution.
One of MailChimp's biggest features is its ability to integrate with e-commerce platforms like Magneto and WooCommerce. Elegant and responsive templates, as well as configurable possibilities, are some of the other highlights.
It appears to be out of date, therefore as one of the most well-known brands in the industry, they should improve on one of the most basic aspects of email marketing, namely bulk editing. Apart from that, their automation is another area that requires some tinkering.
Mailchimp Free Plan:
Email marketers can save up to 2,000 contacts and send up to 12,000 emails per month using MailChimp's "Forever Free" email marketing plan. Free users can send up to 2,000 emails in 24 hours.
Mailchimp Paid Plans:
Essentials, Standard, and Pro are the three premium programmes offered by MailChimp.
The Essentials plan, which starts at $10.31/month or Rs770 per month and increases in price based on the size of the list, allows for unlimited subscribers and includes demographic and email testing options.
The Standard plan, which starts at $15.39/month or Rs1,150 per month and increases in price based on the size of the list, allows for unlimited subscribers and includes demographic and email testing options.
For enterprise-level enterprises with high-volume subscriber lists, the Pro plan starts at $307.88/month or Rs23,000 per month. This bundle comes with more in-depth reporting and testing capabilities.
Mailchimp has a very clean user interface and is definitely made for beginners.
2. Mailerlite
Businesses, bloggers, and affiliate marketers can use MailerLite's free email marketing platform and services.
Features include a drag-and-drop email builder, a landing page builder, and a pop-up customizer.
To create stunning emails, the programme includes a comprehensive text editor and a built-in photo editor.
You can create responsive landing pages to go along with the emails you send, increasing your conversion chances. You may run split tests on multiple variations of your email to see which ones perform better in terms of generating clicks and conversions.
Mailerlite problems:
The issue with MailerLite is that its free plans do not include pre-designed mailer templates. Furthermore, there is no means of knowing whether or not the letters are being delivered.
Mailerlite Pricing
3. Omnisend
Omnisend is a free smart e-commerce marketing solution that integrates all of your communication platforms into one convenient place.
It allows you to use behavioural triggers to automate email delivery and simply time your emails for your consumers' convenience.
Its free plan includes email, as well as other services like A/B testing tools and email tracking.
Time-saving features like the Product Picker, which allows you to select all of the products you wish to include in your email, can help you create attractive newsletters.
To improve the performance of your email, you can include scratch cards, discount coupon codes, and gift boxes.
Omnisend Pricing
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4. Mailjet
MailJet is a free email marketing tool that allows you to send, track, and deliver emails for marketing and transactional purposes. It includes a Passport drag-and-drop editor that allows users to create email marketing campaigns quickly and easily with free email templates.
Its user-friendly and collaborative tools assist you in creating efficient email marketing campaigns by allowing you to alter any of the pre-designed templates and send responsive emails to any clients or subscribers.
This improves the effectiveness of your email marketing campaigns.
You can also combine the platform with your CRM and manage your entire mailing list from one place.
Problems with Mailjet
Users have access to a few automation, and many other features are currently in development.
Ideal for companies who send out a lot of mail.
Mailjet Pricing
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5. Sendinblue
SendInBlue is a free email marketing tool that includes several essential features such as SMS, email autoresponders, and landing page creation.
It also offers marketing automation, chat, transactional emails, CRM, SMS, Facebook integration, and retargeting advertisements, as well as the ability to develop and implement a variety of email marketing campaigns.
The free plan is for businesses who need email forms other than newsletters, such as email engagement, abandoned cart, and welcome emails.
Sendinblue Pricing
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6. Moosend
Moosend is a great email marketing tool that saves you time by automating monotonous tasks. You can create behavioural email campaigns based on the information and/or activity of your subscribers.
Although the free version only allows 1,000 subscribers, it includes unlimited emails, full access to all features, and no watermark or signature in emails.
This tool generates a detailed campaign performance report, allowing you to identify ways to improve your campaigns and achieve even greater results.
The drag-and-drop email editor is simple to use and allows for the creation of three and four-column layouts. It also aids in the sending of highly correct emails to each recipient, enhancing open and click-through rates as well as ROI.
Moosend Pricing
7. Freshmail
FreshMail is a free email marketing tool that uses a simple drag-and-drop mechanism to allow users to create customised emails.
It also includes some format-specific templates to make email marketing campaigns go faster.
Freshmail's deliverability rates are significantly higher than those of other prominent email marketing tools.
It has a monthly limit on the number of emails and subscribers it may send out, but it allows users to set default emails that can be sent to subscribers based on their responses.
One issue is that their editing programme does not allow you to edit your template in HTML.
Freshmail Pricing
8. Sender
Sender is one of the best free email marketing tools available, with deliverability features.
It allows you to make amazing newsletters without having to know HTML.
Automations, emails, push notifications, and templates are just a few of the features available. Simply pick a template and add elements like photographs, videos, and text to make it your own.
The free plan's automated responders are cutting-edge, with the ability to dispatch and do several tasks.
The simplicity of these tools, in general, is a great relief from the complicated processes.
The sender provides one of the most powerful analytics features available, allowing you to see who has opened and clicked on your emails.
It even assists you in creating precise buyer profiles based on subscriber activities, allowing you to improve your current email strategy and create attractive offers.
Sender Pricing
9. ConvertKit
ConvertKit is a landing page builder and email service, provider.
It's an email promotional tool for content creators, such as professional bloggers, writers, and course creators.
You can collect email subscribers with ConvertKit by creating a landing page or a form and embedding it in your blog articles or other websites.
You can customise the look and feel of these landing pages or opt-in forms to match the look and feel of your website.
You can then compose a short welcome email for a new subscriber. Anyone who fills out the form will receive this.
CovertKit also offers autoresponders, which allow you to send a series of emails to new email subscribers automatically.
ConvertKit Pricing
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10. Benchmark
Benchmark is a powerful free email marketing platform like Mailchimp, with a drag-and-drop interface.
Additionally, this email marketing tool allows you to create responsive emails that look great on any device.
It offers a drag-and-drop editor that allows you to add images, effects, stickers, and text to your email to effectively communicate your message.
It allows you to create HTML emails from scratch using the code editor.
Benchmark Pricing
11. Email Octopus
EmailOctopus is a basic email marketing solution that utilises Amazon's SES (Simple Email Service) infrastructure.
It has robust yet simple creators that can generate responsive HTML emails for a range of email marketing campaigns and allows you to send a lot more emails per month than the majority of the other tools on the list.
is equipped with bounce prevention and deliverability control features to ensure that your emails are sent to the targeted prospects and customers in real-time.
It also integrates with third-party apps like MailOptin, WordPress, and Zapier, allowing you to share customer data across multiple platforms.
It's best for medium-sized enterprises with a moderate number of subscribers.
EmailOctopus Pricing
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Conclusion
You can stay in contact with your current customers while also reaching out to new, unexplored markets with email marketing software.
Even if you don't switch to a paid plan, most of these free email marketing tools come with a lot of useful features.
Small businesses, bloggers, affiliate marketers, and content creators should all be able to benefit from these tools while saving time and money.
You can track the effectiveness of your marketing campaigns to get a better idea of your Return on investment.
So, what do you have to lose?
It would be great if you planned to use any of these email marketing tools for your business.
Frequently asked questions
There are a variety of free email marketing services on the market, each with its own set of features. The idea is to determine your needs and match them with software that meets them.
It has some amazing features, as indicated in the list. However, free email marketing software provides one or two more features that may be useful to your business.
To get all the best features you finally have to get a paid plan. But for a beginner, a free plan should be enough.
How can I choose which is the best Email marketing tool for me?
As mentioned above each free email marketing service on the market comes with its own set of features.
You have to determine your needs and match them with email software or tool that meets them.
Like if you are a blogger, or a simple beginner most of the email tools with a free plan should be enough.
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